Linda Tucci Share this item with your network: Porter to determine the profitability -- and attractiveness -- of a market or market segment.
This is why the cultural traits which are similar to those of the observers, are evaluated as better than those which are quite different. The attitude where a person attributes one's own culture as superior to other lacks objectivity.
Such an attitude makes difficult for us to realise what is right in our eyes can be quite wrong from other's point of view. It is an unconscious conflict of an individual or group against other individuals or groups.
It is an attitude of regarding one's own culture or group as inherently superior to others. Since other cultures are judged from the standpoint of one's own standards and other cultures are different, therefore, foreign cultures are held to be inferior.
It expresses an inability to appreciate the viewpoint of other cultures where languages, religions, morality and ethical standards are different.
Such an attitude is responsible for creating many personal, group, racial, and cultural problems ranging From an individual to international level. One can imagine the importance of studying the topic on scientific lines from political, economic and socio-cultural point of views.
Definition of Ethnocentrism Ethnocentrism defined as "a belief that one's own group, race, society and culture is good, normal, right and superior to other groups, culture, society and race that are inferior, wrong, abnormal and bad. Effect of Ethnocentrism on society and individuals Ethnocentrism can affect individuals and societies either in positive or negative way.
If we take ethnocentrism in a positive way, someone may have extraordinary faith in any individual, cultural, country or ethnic group. On the other hand a person can feel and consider himself and his cultural values etc. This is a historical fact that everywhere man has displayed his own interests, value system, cultural patterns and normative order as right, normal, and superior to otlwrs.
Such beliefs and value system stratified the populations into many different categories, where assimilation of different cultures becomes difficult resulting in different treatment for various sections of population. Another example of ethnocentrism, in Pakistan women mostly observe "pardah", thus we have been conditioned with this pattern of culture and surely a free woman of Western society would not be regarded as good and modest woman according to our measuring rod.
Thus, we contempt the Western culture, because through our socialization in Pakistani society we begin to regard it the best available culture in the world.
In the same way, people judge other religions from the point of view of their own religious values. This type of attitude is called ethnocentrism.Porter’s five forces model is an analysis tool that uses five industry forces to determine the intensity of competition in an industry and its profitability level.
Ethnocentrism can affect individuals and societies either in positive or negative way.
If we take ethnocentrism in a positive way, someone may have extraordinary faith in any individual, cultural, country or ethnic group. Definition of '5 Forces Analysis Of The Environment' Definition: The five forces model of analysis was developed by Michael Porter to analyze the competitive environment in which a product or company works.
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Porter's Five Forces A MODEL FOR INDUSTRY ANALYSIS. The model of pure competition implies that risk-adjusted rates of return should be constant across firms and industries.
What are 'Porter's 5 Forces' Porter's Five Forces is a model that identifies and analyzes five competitive forces that shape every industry, and helps determine an industry's weaknesses and.