Email Last Updated Aug 11, 3: My plumber has a Twitter account. No, I haven't checked out his tweets. I found out because his Twitter handle is on his business card
Twitter for Small Business Twitter tips and tricks: Typically lone rangers traversing the terrain of social media with little guidance, they cite limited resources as the main obstacle between them and an explosive Twitter feed.
In truth, success on Twitter is dependent on little more than social media savviness. Here are some tips to turn your Twitter trepidation into a fantastic tool for winning customers. Sign up to the Media Briefing: Are you a bed company? Perhaps you want to target those complaining about a bad back or a sleepless night.
Look for someone excitedly tweeting about their impending move. Active Twitter users will tweet about most aspects of their lives, making Twitter a huge database buzzing with real-time information.
You can then do an advanced search on location and actively identify your ideal customer.
Twitter allows you to interact with anyone with a public account, an opportunity not afforded by any other social platform. No matter what their industry, they have one thing in common — they develop a unique personality rather than a stream of self-promotion.
Innocent Smoothies used Twitter to catapult their brand. They are just about the best example of a business doing Twitter well. The ideal image size for Twitter is pixels by pixels. With thousands of tweets on any one topic being fired out every minute, messages get lost easily and it can get overwhelming.
Having a clear content strategy with an editorial calendar is a good way of keeping on top of the day-to-day feed, leaving you free to interact with customers.
Your editorial calendar should include events, blogs, brand messaging, sales and products or services you wish to promote throughout the month.
This is a good opportunity to offer discounts exclusively to Twitter, or run competitions to create engagement — one tactic that works surprisingly well is asking people to follow you and retweet your tweet for the chance to win a prize.
This generated publicity for the restaurant before it had even opened. This hashtag spread across the world, with thousands of retweets and competition entries. Hashtags are used to centralise a conversation. Searching a specific hashtag in the search bar will bring up a stream of any tweet that contains it.
Hijack the hashtag, get involved in the conversation, and watch your engagement levels grow. Hashtags can also be a more general link to a topic, person or interest — so if Twitter users are searching for tweets on a certain subject, a hashtag can alert them to your tweet. For example, when we tweet about our campaigns at Bozboz, we may use the hashtag contentmarketing or digitalcampaigns.
You can also get involved with, or even facilitate, hours. These are conversations that happen on Twitter at specific times around a specific subject. There are Twitter chats for cities, industries, hobbies, sports — UKrunchat is a great example of a sports chat that grew from nothing to over 20, followers in just two years.
To find relevant hashtags, look at the trending stream to the left of your profile, or check out what your competitors are doing — are they interacting with a specific topic?
Make things simpler by streamlining your processes. Use the list functionality to organise individuals into helpful lists. Having a list for customers, influencers, prospects and even competitors will make monitoring and targeting easier and much more effective.
There are a range of Twitter management tools, such as Tweetdeck and Hootsuitethat will help you keep on top of your social activity. Many of these tools are free and will quickly become an invaluable part of your social strategy.By using Twitter’s services you agree to our Cookies Use.
It can save you a lot of money, and it will bring in the customers you deserve. If you have a business but no Twitter account yet, then I suggest that you start creating a Twitter business account. The Small Business Minister @KellyTolhurst will be opening the British Small Business Summit on 31st October at the Royal Lancaster, London.
your small business isn’t small to you. Every day is a challenge for an existing business owner or those wishing to start their own business. Learn how to write a business plan . For best results, learn how to use Twitter for marketing your small business.
Facebook may still be the most effective social media platform out there but Twitter is coming in as a . Free eBook to 7 Steps for Using Twitter for Small Business Twitter has changed the way the world communicates.
It has opened up a whole new real-time method of communication for small businesses.